The Long Run: Where It All Began
Before The Habit Mama, there was The Long Run—my first step into turning passion into purpose.
The Long Run started as a small fitness business rooted in one simple belief: real change happens through consistency, not perfection. I created it to help women build strength, confidence, and sustainable habits—one workout, one decision, one day at a time.
The name itself holds deep meaning for me. As a former collegiate track runner, I learned early on that the long run wasn’t just a workout—it was a mindset. It was where discipline, grit, and mental clarity were built. Those quiet, steady miles shaped who I was both on and off the track. That same mindset is what I brought into my coaching: the understanding that real transformation doesn’t come from quick fixes, but from showing up again and again.
Back then, I was just beginning to understand the power of showing up for yourself—not just in fitness, but in life. I coached clients, programmed workouts, and built relationships with women who were chasing their goals in the midst of busy, beautiful, and often chaotic lives.
That work lit a fire in me… and when I became a mom, everything deepened.
The Habit Mama grew out of those same values—but now with a motherhood lens. Because staying strong, grounded, and intentional in this season of life? It matters more than ever. And it all started with The Long Run.
This space is an extension of that journey. A place where fitness, wellness, and motherhood intersect.
A reminder that we’re all in it for the long run—and we get stronger the longer we keep going.
Here for the Long Run, -Shelby
Client Testimonials
“Working with Shelby has absolutely changed how I approach my health and fitness. She has helped me overcome every challenge I’ve faced and I’m comforted by the fact that she will be there when the next one comes along.”
— Emily H.
Heather B.
“From the beginning of my wellness journey, Shelby has always been my biggest supporter! She sets realistic expectations along with educating along the way.”
Jenny O.
“Shelby is amazing! She is helping me find what works for me. No fad diets, no pills, nothing extreme. Just building on positive, realistic habits to help me to be healthier, more fit, less stressed, and just feeling much better! She does it in a way that it truly builds a positive lifestyle!”
Strong Habits Start Here!
The Long Run – helping busy women build sustainable habits, lasting strength, and real confidence.
- Custom workout programs
- Nutritional guidance and support
- Build habits that last
